Clutch: The Pivot
Clutch is evolving.
By NaviFiled 05/10/262 min read
hey, this is navi, founder of clutch.
we started as the app you opened in a crisis.
a tampon passed under a stall door.
a “girl do you have a pad?”
the little moments where girls just show up for each other.
but we kept hearing the same thing:
“cute idea, but i’d probably only open it once a month.”
so we started thinking bigger. here’s what that means:
01 · the home feed.
when you open clutch, you’ll see your cycle phase, your mood, and a little forecast for the day. below that, a pinterest-style feed of recipes, outfits, workouts, products, and reads that actually match where you are. you pin what feels right. your board starts learning you, and clutch gets smarter the more you use it.
02 · the community tab.
because the group chat finally deserves a home that isn’t imessage chaos. friends, photos, plans, and check-ins, all in one place.
03 · the share.
still the heart of it. you can still ask for a pad. you can still help another girl out. now there’s just a whole world built around that same feeling: girls taking care of girls.
we want your feedback to actually shape what this becomes. tell us below: what would make you keep this app downloaded? what would make it feel like something you’d open every day?
we’re building this with you, not at you.
xx,
navi
How clear does this new direction feel so far?
❤ your deck ❤
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❤ reader page ❤
Tell us everything.
every answer goes straight to the team. takes a minute, tops.
01 / 10
which wellness apps are on your phone right now?
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